Simple, predictable pricing for every team.
Choose the plan tailored for your team. Start with essential team marketing or scale to multi-agent shared inboxes and BYOK AI assistant. No hidden per-seat fees.
Starter
Essential WhatsApp marketing workspace with zero configuration, contacts deduplication, and visual Kanban pipelines.
Team
For collaborative teams. Multi-agent shared inbox on 1 number, role-based permissions, broadcasts, and no-code automations.
Team + AI Assistant
For high-volume teams. Full platform with BYOK AI reply assistant, auto-reply bot with human handoff, and Knowledge Base.
Detailed Feature Comparison
| Features & Capabilities | Starter | Team | Team + AI Assistant |
|---|---|---|---|
| WhatsApp Shared Inbox | |||
| Official WhatsApp Business API | |||
| Multiple Agents on One Number | |||
| Per-Conversation Assignment & Status | |||
| Internal Team Notes in Thread | |||
| 24h Customer Service Window Handling | |||
| CRM & Contacts | |||
| Contacts + Tags + Custom Fields | |||
| CSV Import & Field Mapping | |||
| Automated Contact Deduplication | |||
| Sales Pipelines (Kanban) | |||
| Deals Linked to Conversations | |||
| Broadcasts & Automations | |||
| Meta-Approved Templates | |||
| Delivery & Read Telemetry Tracking | |||
| Per-Recipient Variable Substitution | |||
| Visual No-Code Automation Builder | |||
| Triggers on Inbound, Contacts, Keywords, Schedule | |||
| Conditional Branches, Waits & Webhooks | |||
| AI Reply Assistant & Knowledge Base | |||
| BYOK OpenAI & Anthropic (Encrypted Storage) | |||
| Zero Per-Seat AI Fees (Data Stays Yours) | |||
| 1-Click AI-Drafted Replies in Inbox | |||
| Auto-Reply Bot with Per-Conversation Cap | |||
| Clean Human Handoff Mechanism | |||
| Knowledge Base (FAQs, Policies, Product Docs) | |||
| Hybrid Retrieval (Postgres Full-Text & pgvector) | |||
| Team Accounts & Real-Time Dashboard | |||
| Invite Teammates by Link | |||
| Role-Based Access (Owner / Admin / Agent / Viewer) | |||
| Ownership Transfer | |||
| Account-Scoped Installs | |||
| Real-Time Dashboard (Response Times, Daily Volume) | |||
| Pipeline Value & Cross-Module Activity Feed | |||
Frequently Asked Questions
How does the BYOK (Bring Your Own Key) AI model work?
You provide your own OpenAI or Anthropic API key. We store it securely with AES-256 encryption. Horizon does not charge any per-seat AI markup, meaning your data stays private and you only pay direct provider costs.
What is included with the official WhatsApp Business API?
You get native Meta Cloud API integration allowing multiple agents to work on one number, official template approvals, real-time message status, and high deliverability.
What is the difference between Starter and Team plans?
Starter is an essential team workspace with zero configuration needed. Team enables multiple agents to collaborate on the same WhatsApp number with internal notes, broadcast campaigns, and automated workflows.
How does the Knowledge Base retrieval work?
You can upload your FAQs, company policies, and product docs. The AI answers queries using hybrid retrieval — standard Postgres full-text search, or semantic pgvector embeddings when an embeddings key is configured.